Accountants can learn a lot from retail tax franchises
Steve Nelson over at Evergreen Small Business has written an interesting blog post analyzing the positives of a franchise model such as Liberty Tax's.
To do good content marketing, know thy audience
If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for).
What luxury brands can teach accountants about anchor pricing
Luxury brands—such as Hilton, Le Meridian, and Neiman Marcus—are masters of anchor pricing. Learn what it is, how it affects perceived value, and how to use it to your firm's advantage.
How to use Xero's new Global Search and keyboard shortcuts
Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.
How to Promote your Xero Practice Online
Check out the recording of this webinar I did with Matt Wilkinson from Bizink. In the video we share some of the top techniques HPC and leading Xero accounting firms use to promote themselves online.
How to move your accounting practice to fixed fees
Wayne Schmidt from PracticeIQ was kind enough to ask me to sit in on one of his weekly webinars. In this video I share a bit what I learned about pricing in 3 years of starting up and running my online bookkeeping firm.
Going "Beyond Compliance" on Xero Unplugged
Xero has posted the video of my TED-style talk Beyond Compliance, given at Xerocon 2015 in Denver. Check it out!
3 reasons to wear your orange Receipt Bank t-shirt
Receipt Bank is one of the few default accounting applications at my accounting firm, Harshman Phillips & Company. "Default" means that we set up Receipt Bank + Xero for *every* new client we sign.
Square Payroll is live in California
Last year, my firm, Cloudsourced Accounting (now part of HPC), spotted Square testing a beta version of their payroll product. At the time, it was an invite-only beta. I'm happy to report that now it's available to all.
Talking cloud accounting with Heather Smith on the Cloud Stories podcast
Heather Smith recently invited me as a guest on her Cloud Stories podcast series. Heather and I discuss Cloudsourced Accounting, what clients want from their CPAs, how Xero add-ons can stand out, and what Xero needs to do to break through in the US market.