"How the buyers of accountancy services actually buy", by Karen Reyburn

If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for). Otherwise you'll spend a bunch of time writing blog posts and case studies that the wrong people will read—or worse—that no one will read. To help you answer the question, "Who is my buyer?", Karen Reyburn of The Profitable Firm has put together this handy guide. I recommend you give it a read, and check out the rest of her blog while you're at it.