PwC bragged about using AI to work faster and eliminate billable hours. Then clients started asking for discounts.
"Clients would hear us talking about using AI and say, 'We want our fair share of those efficiencies,'" admits PwC's Chief AI Officer.
Now PwC is cutting prices for some services but won't say which clients or how much.
The firm is quickly changing its messaging from "AI saves time" to "AI creates value and improves quality."
Read more in Going Concern: https://www.goingconcern.com/big-4-firm-discovers-that-bragging-about-ai-efficiencies-leads-clients-to-expect-a-discount/
