marketing

Microsoft Ditches Hourly Billing for Legal Services

Microsoft Ditches Hourly Billing for Legal Services

Microsoft ditches hourly billing for legal services, how to build your tech stack for your accounting firm, how to get the quickest ROI from your marketing, Bill Ackman seeks "transformational change" at ADP, the top 5 reasons accountants don't convert their sales proposals, and more

How to Promote your Xero Practice Online [Video]

How to Promote your Xero Practice Online [Video]

Check out the recording of this webinar I did with Matt Wilkinson from Bizink. In the video we share some of the top techniques HPC and leading Xero accounting firms use to promote themselves online. 

Small business marketing on a shoestring budget

Small business marketing on a shoestring budget

From the this article by Saul Colt: "Marketing has changed dramatically in the last few years with social-media campaigns and sponsored content as one of the most popular (and less expensive) avenues to get in front of potential customers. While this is the trend, the space is getting more saturated, and it becomes harder for a company to cut through the noise and differentiate itself. With that said, sometimes the best and most innovative way of doing that is by taking stock of your resources and leveraging your customers."