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Why Xero's Boring Wells Fargo Announcement Is Actually a Big Deal

Why Xero's Boring Wells Fargo Announcement Is Actually a Big Deal

If you’re anything like me, you saw the headlines this week about Xero integrating with Wells Fargo and got really excited. Then you read the details of the new partnership — and felt kind of underwhelmed. I think that’s because the biggest news is not what’s happening in the short term, but what is possible in the future as a result of this new relationship.