In this 1 hour and 35 minute (!) podcast, Heather Smith and I discuss all 33 apps (at the time) on my list of Recommended Apps for Accountants and Bookkeepers. If you don't have time to read, this one is for you!
If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for). Otherwise you'll spend a bunch of time writing blog posts and case studies that the wrong people will read—or worse—that no one will read. To help you answer the question, "Who is my buyer?", Karen Reyburn of The Profitable Firm has put together this handy guide. I recommend you give it a read, and check out the rest of her blog while you're at it.
Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.