"How the buyers of accountancy services actually buy", by Karen Reyburn

If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for). Otherwise you'll spend a bunch of time writing blog posts and case studies that the wrong people will read—or worse—that no one will read. To help you answer the question, "Who is my buyer?", Karen Reyburn of The Profitable Firm has put together this handy guide. I recommend you give it a read, and check out the rest of her blog while you're at it.

How to use Xero's awesome new Global Search and keyboard shortcuts

How to use Xero's awesome new Global Search and keyboard shortcuts

Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.

How to Promote your Xero Practice Online [Video]

How to Promote your Xero Practice Online [Video]

Check out the recording of this webinar I did with Matt Wilkinson from Bizink. In the video we share some of the top techniques HPC and leading Xero accounting firms use to promote themselves online. 

How to move your accounting practice to fixed fees [Video]

How to move your accounting practice to fixed fees [Video]

Wayne Schmidt from PracticeIQ was kind enough to ask me to sit in on one of his weekly webinars. In this video I share a bit what I learned about pricing in 3 years of starting up and running my online bookkeeping firm.