TaxJar reaches 5,000 customers. Plus updates from Abacus, Harvest, Hubdoc, QBO, and Xero; a couple of reviews; and some great podcasts.
Of all the services that could potentially be "Uberized", accounting is one of the least likely to succeed. For more, read my post on Going Concern.
Here's a roundup of the best links I've clicked on recently, including a piece by the New York Times on Intuit and Xero.
Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As a follow up, here are four simple ways accountants can do better.
As a freelancer or remote worker, eventually you get sick of working from home or cafes. Here's a list of other places where you can sit down, focus, and finally get some work done.
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."
The Thrivecast is my favorite accounting podcast, so I was super excited when Jason Blumer and Greg Kyte asked me to be their guest on Episode 56. Take a listen!
From the article on NYTimes.com: "Makers can’t live like Managers. They require ‘‘Maker hours’’ — long, unspoiled afternoons to muse, contemplate the verities, build digital things and play stress-relieving games of Carcassonne. They need rich, solitary, germinative time."
This app does a lot: online proposals, digital signatures, contracts, invoicing, payments, scope changes, client re-engagements, and more. Here’s how Practice Ignition can save time and increase profitability.
I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?
Getting content to your accounting or bookkeeping clients and prospects doesn't have to be difficult at all. It can even be easy (and maybe fun, too). Here's how.
In this 1 hour and 35 minute (!) podcast, Heather Smith and I discuss all 33 apps (at the time) on my list of Recommended Apps for Accountants and Bookkeepers. If you don't have time to read, this one is for you!
Adding images and graphics to your posts is one surefire way to increase audience engagement. Now that's easy to do with cloud graphic design apps such as Canva, which I used to make the featured image for this post.
This year, the team at HPC switched to Zoom for our company video conferencing tool. I've added it to my list of Recommended Apps for Accountants and Bookkeepers.
Will Lopez and I talk about Xero, Wave, Fathom, Spotlight, Crunch Boards, and more on our second live stream.
Steve Nelson over at Evergreen Small Business has written an interesting blog post analyzing the positives of a franchise model such as Liberty Tax's.
If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for).
Luxury brands—such as Hilton, Le Meridian, and Neiman Marcus—are masters of anchor pricing. Learn what it is, how it affects perceived value, and how to use it to your firm's advantage.
Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.
Check out the recording of this webinar I did with Matt Wilkinson from Bizink. In the video we share some of the top techniques HPC and leading Xero accounting firms use to promote themselves online.
Wayne Schmidt from PracticeIQ was kind enough to ask me to sit in on one of his weekly webinars. In this video I share a bit what I learned about pricing in 3 years of starting up and running my online bookkeeping firm.
Xero has posted the video of my TED-style talk Beyond Compliance, given at Xerocon 2015 in Denver. Check it out!
Receipt Bank is one of the few default accounting applications at my accounting firm, Harshman Phillips & Company. "Default" means that we set up Receipt Bank + Xero for *every* new client we sign.
Podcasts are great for "dead" time. Driving to work. Working out. They're an excellent tool for professional development. After all, who wants to read more after staring at a computer screen all day? Listen to accounting industry podcasts on the way home from work and save time for watching Game of Thrones at home.
Last year, my firm, Cloudsourced Accounting (now part of HPC), spotted Square testing a beta version of their payroll product. At the time, it was an invite-only beta. I'm happy to report that now it's available to all.
Heather Smith recently invited me as a guest on her Cloud Stories podcast series. Heather and I discuss Cloudsourced Accounting, what clients want from their CPAs, how Xero add-ons can stand out, and what Xero needs to do to break through in the US market.
Yesterday Bill.com released their new iOS app. Until now the only way to access Bill.com on a mobile device was through a web browser (such as Safari). Here are the details on what the new app lets you do (and doesn't).
Today Xero released Find & Recode, a tool for accountants and bookkeepers to quickly find and edit transactions in bulk. As with a number of Xero features, QuickBooks Online has had this one for years. But as usual, Xero came through with a tool that is far more elegant and useful—so I'm not complaining! Here's a breakdown of Xero's Find & Recode and how it compares to QBO.
Abacus is already my favorite expense reimbursement app and it just got better with the addition of foreign currencies.
Started in 2012, Bench Inc. has grown quickly to become one of the world’s hottest accounting services startups. In January 2015, Bench closed a $7 million Series A round, bringing total funding to $10 million. With 126 employees, Bench appears poised to scale into what would be a first for the industry: a national bookkeeping services firm.