Why Accountants Suck at Marketing
Marketing Blake Oliver Marketing Blake Oliver

Why Accountants Suck at Marketing

From my first post on Going Concern:

"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."

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Read "Meet Is Murder" on NYTimes.com
Productivity Blake Oliver Productivity Blake Oliver

Read "Meet Is Murder" on NYTimes.com

From the article on NYTimes.com: "Makers can’t live like Managers. They require ‘‘Maker hours’’ — long, unspoiled afternoons to muse, contemplate the verities, build digital things and play stress-relieving games of Carcassonne. They need rich, solitary, germinative time."

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How to write a proper pitch
Marketing Blake Oliver Marketing Blake Oliver

How to write a proper pitch

I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?

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