Why you should be a Content Curator, not a Content Creator
Getting content to your accounting or bookkeeping clients and prospects doesn't have to be difficult at all. It can even be easy (and maybe fun, too). Here's how.
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33 apps for accountants and bookkeepers [Podcast]
In this 1 hour and 35 minute (!) podcast, Heather Smith and I discuss all 33 apps (at the time) on my list of Recommended Apps for Accountants and Bookkeepers. If you don't have time to read, this one is for you!
Recommended: Canva — for graphic design
Adding images and graphics to your posts is one surefire way to increase audience engagement. Now that's easy to do with cloud graphic design apps such as Canva, which I used to make the featured image for this post.
Recommended: Zoom — for video conferencing
This year, the team at HPC switched to Zoom for our company video conferencing tool. I've added it to my list of Recommended Apps for Accountants and Bookkeepers.
Video: Insights about Accounting Apps with Will Lopez on Blab
Will Lopez and I talk about Xero, Wave, Fathom, Spotlight, Crunch Boards, and more on our second live stream.
Accountants can learn a lot from retail tax franchises
Steve Nelson over at Evergreen Small Business has written an interesting blog post analyzing the positives of a franchise model such as Liberty Tax's.
To do good content marketing, know thy audience
If you're going to make the effort to do content marketing for your accounting firm, it's really important to know before you start who your audience is (who it is you're writing for).
What luxury brands can teach accountants about anchor pricing
Luxury brands—such as Hilton, Le Meridian, and Neiman Marcus—are masters of anchor pricing. Learn what it is, how it affects perceived value, and how to use it to your firm's advantage.
How to use Xero's new Global Search and keyboard shortcuts
Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.
How to Promote your Xero Practice Online
Check out the recording of this webinar I did with Matt Wilkinson from Bizink. In the video we share some of the top techniques HPC and leading Xero accounting firms use to promote themselves online.