Why Accountants Suck at Marketing
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."
Listen to Thrivecast Ep. 56: "Selling What Our Clients Want to Buy"
The Thrivecast is my favorite accounting podcast, so I was super excited when Jason Blumer and Greg Kyte asked me to be their guest on Episode 56. Take a listen!
Read "Meet Is Murder" on NYTimes.com
From the article on NYTimes.com: "Makers can’t live like Managers. They require ‘‘Maker hours’’ — long, unspoiled afternoons to muse, contemplate the verities, build digital things and play stress-relieving games of Carcassonne. They need rich, solitary, germinative time."
Recommended: Practice Ignition — for online proposals
This app does a lot: online proposals, digital signatures, contracts, invoicing, payments, scope changes, client re-engagements, and more. Here’s how Practice Ignition can save time and increase profitability.
How to write a proper pitch
I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?
Why you should be a Content Curator, not a Content Creator
Getting content to your accounting or bookkeeping clients and prospects doesn't have to be difficult at all. It can even be easy (and maybe fun, too). Here's how.
![33 apps for accountants and bookkeepers [Podcast]](https://images.squarespace-cdn.com/content/v1/5437534fe4b063c91fba5659/1454293680091-XQU4AXQ6O6JH3X3LVG04/image-asset.jpeg)
33 apps for accountants and bookkeepers [Podcast]
In this 1 hour and 35 minute (!) podcast, Heather Smith and I discuss all 33 apps (at the time) on my list of Recommended Apps for Accountants and Bookkeepers. If you don't have time to read, this one is for you!
Recommended: Canva — for graphic design
Adding images and graphics to your posts is one surefire way to increase audience engagement. Now that's easy to do with cloud graphic design apps such as Canva, which I used to make the featured image for this post.
Recommended: Zoom — for video conferencing
This year, the team at HPC switched to Zoom for our company video conferencing tool. I've added it to my list of Recommended Apps for Accountants and Bookkeepers.
Video: Insights about Accounting Apps with Will Lopez on Blab
Will Lopez and I talk about Xero, Wave, Fathom, Spotlight, Crunch Boards, and more on our second live stream.