Cloudsourced Accounting

Why Accountants Suck at Marketing

Why Accountants Suck at Marketing

From my first post on Going Concern:

"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."

How to move your accounting practice to fixed fees [Video]

How to move your accounting practice to fixed fees [Video]

Wayne Schmidt from PracticeIQ was kind enough to ask me to sit in on one of his weekly webinars. In this video I share a bit what I learned about pricing in 3 years of starting up and running my online bookkeeping firm.

Interview on Cloud Stories [Podcast]

Interview on Cloud Stories [Podcast]

Heather Smith recently invited me as a guest on her Cloud Stories podcast series. Heather and I discuss Cloudsourced Accounting, what clients want from their CPAs, how Xero add-ons can stand out, and what Xero needs to do to break through in the US market.

Why Xero is great for startups

Why Xero is great for startups

Last night, I had the privilege of joining the Xero team at Santa Monica New Tech, a group of entrepreneurs who get together to showcase new technology and network. I spoke a bit about what make’s Xero a great fit for U.S. startups looking for an accounting software solution. Here’s what I had to say.

Harvard, MIT and $100,000 in Free Consulting

Harvard, MIT and $100,000 in Free Consulting

This past summer, Cloudsourced Accounting was lucky to be chosen as the client of the annual Harvard vs. MIT Case Competition. I wrote an article about it, and CPA Practice Advisor has just posted it on their site.