Here's Why There Won’t Be an Uber for Accounting
Of all the services that could potentially be "Uberized", accounting is one of the least likely to succeed. For more, read my post on Going Concern.
4 Ideas to Help Accounting Firms Improve Their Marketing
Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As a follow up, here are four simple ways accountants can do better.
11 Places to Work Remotely Other Than a Coffee Shop
Why Accountants Suck at Marketing
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."
Listen to Thrivecast Ep. 56: "Selling What Our Clients Want to Buy"
Read "Meet Is Murder" on NYTimes.com
From the article on NYTimes.com: "Makers can’t live like Managers. They require ‘‘Maker hours’’ — long, unspoiled afternoons to muse, contemplate the verities, build digital things and play stress-relieving games of Carcassonne. They need rich, solitary, germinative time."
Recommended: Practice Ignition — for online proposals
How to write a proper pitch
I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?
