Your Twitter guide for Xerocon, why the normal accounting sales model no longer works, 3 tips to build an accounting firm brand that stands out, everything you need to know about fixed pricing, and more
CPA and author Jody Padar weighs in on why accounting professionals are simply not charging enough, or at all, for value-added services like bill payment, and how they can begin to do so. Read the full story on AccountingWEB.
Mark Wickersham’s rules for successful value pricing:
- You must have a face-to-face pricing conversation with your client
- You must offer certainty and choice
- You must offer a menu of options
Read the full story on the Accountex Report.