niching

AICPA ENGAGE: Jason Deshayes, Accounting Advisory leader at Elliott Davis

AICPA ENGAGE: Jason Deshayes, Accounting Advisory leader at Elliott Davis

Jason joins Blake at AICPA ENGAGE in Las Vegas to chat about niching in the dental industry (and now craft beer industry), whether or not it's possible to train accountants to do advisory, working with remote clients, why Jason isn't afraid of copycats, how to properly grow a presence in your niche, his tech stack and takeaways from the conference.

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse [LinkedIn] shares how her CPA firm carved out a niche serving the wine industry — not just with marketing mumbo jumbo but with a proprietary industry scorecard that created real value for her clients. We discuss what's holding firms back from offering more consulting services, and how to build confidence as a public speaker when you're natural nerdy and shy.