niching

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse [LinkedIn] shares how her CPA firm carved out a niche serving the wine industry — not just with marketing mumbo jumbo but with a proprietary industry scorecard that created real value for her clients. We discuss what's holding firms back from offering more consulting services, and how to build confidence as a public speaker when you're natural nerdy and shy.