mid-market

Accountants feeling challenged to adapt to new tech, Intuit’s plans to win the mid-market, and Sage Group’s new CEO is no big surprise

Accountants feeling challenged to adapt to new tech, Intuit’s plans to win the mid-market, and Sage Group’s new CEO is no big surprise

Blake and David are back from QuickBooks Connect and ready to catch up on the news, including the results from two surveys of accounting firms published recently in Accounting Today. The gist: Accountants in public are feeling plenty of pressure to keep up with technology changes and figure out how to differentiate themselves from the competition. Also, Intuit’s incoming CEO Sasan Goodarzi has come out swinging, telling the Silicon Valley Business Journal that he thinks QuickBooks has a huge opportunity to win the mid-market from Sage Intacct and Oracle NetSuite with their new QuickBooks Online Advanced. Meanwhile, Sage has chosen CFO Steve Hare to become their new CEO rather than choosing an outsider with “SaaS in their veins,” as had was expected.

Matt Paff on how Xero & Intuit are coming for the mid-market and that the future of accounting technology is platforms

Matt Paff on how Xero & Intuit are coming for the mid-market and that the future of accounting technology is platforms

Matt Paff joins the podcast to discuss what he means by his article "Hey Mid-Market, Xero and Intuit are coming!" on Digital First. We learn about the vary definitions of the term "mid-market" between the United States and Australia, why mid-market vendors need to wake up and start innovating fast, and how Matt's background in mid-market software gives him insight into the future of software and the accounting profession.