CPA

Xero wants to change the definition of “accountant,” Expensify drops the first rap video about expense reports, meanwhile EY’s own expense app is “hot garbage,” and more

Xero wants to change the definition of “accountant,” Expensify drops the first rap video about expense reports, meanwhile EY’s own expense app is “hot garbage,” and more

For all the latest news about accounting technology, listen to the latest episode of the Cloud Accounting Podcast!

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse on niching for the wine industry & building confidence as a public speaker

Geni Whitehouse [LinkedIn] shares how her CPA firm carved out a niche serving the wine industry — not just with marketing mumbo jumbo but with a proprietary industry scorecard that created real value for her clients. We discuss what's holding firms back from offering more consulting services, and how to build confidence as a public speaker when you're natural nerdy and shy.

How mAccounting is turning accounting from a necessary evil to a strategic advantage

How mAccounting is turning accounting from a necessary evil to a strategic advantage

Tom Gabbert joins the podcast to talk about the "m" in mAccounting (it stands for "mobile"), why he's looking to hire "people people" (not just number crunchers), his efforts to "turn accounting from a necessary evil to a strategic advantage," the benefits of his firm's shift to cloud accounting, where the profession is heading, the emergence of outsourced accounting services, what needs to change in accounting education, how Tom is creating the firm and life he wants, and more.