I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?
Last night, I had the privilege of joining the Xero team at Santa Monica New Tech, a group of entrepreneurs who get together to showcase new technology and network. I spoke a bit about what make’s Xero a great fit for U.S. startups looking for an accounting software solution. Here’s what I had to say.