Podcasts are great for "dead" time. Driving to work. Working out. They're an excellent tool for professional development. After all, who wants to read more after staring at a computer screen all day? Listen to accounting industry podcasts on the way home from work and save time for watching Game of Thrones at home.
From the this article by Saul Colt: "Marketing has changed dramatically in the last few years with social-media campaigns and sponsored content as one of the most popular (and less expensive) avenues to get in front of potential customers. While this is the trend, the space is getting more saturated, and it becomes harder for a company to cut through the noise and differentiate itself. With that said, sometimes the best and most innovative way of doing that is by taking stock of your resources and leveraging your customers."