Going Concern

Cloud Accounting Weekly #14

Cloud Accounting Weekly #14

Coworking in restaurants, Gusto and parental leave, a "perfect storm" for CAS, horrible Big 4 anthems, the benefits of LinkedIn, an interview with Caleb Newquist, tips for managing a remote team, and more

Cloud Accounting Weekly #12

Cloud Accounting Weekly #12

Xero integrates with Microsoft Power BI, Forbes features TSheets, AccountingWeb studies LiveCA, Shaq to speak at QB Connect, the White Walkers' accountant, email marketing tips, examples of high-value advisory services, and more

Cloud Accounting Weekly #7

Cloud Accounting Weekly #7

TSheets breaks ground on a new building, how blockchain's shared ledger could revolutionize accounting, results of the 2016 tech trends survey of accounting firms, a review of ProfitCents, and more

Cloud Accounting Weekly #5

Cloud Accounting Weekly #5

Stripe & TransferWise featured on 60 Minutes, Bill.com releases bookkeeper survey, new crowdfunding rules go into effect, Xero interviews Bookkeeper360, Jason Blumer talks value pricing, Xero improves their workflow for copying invoices, and more

Why Accountants Suck at Marketing

Why Accountants Suck at Marketing

From my first post on Going Concern:

"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."