How Earmark Is Helping Bring CPAs Back

One of the underappreciated drivers of the CPA shortage is how hard we’ve made it to stay a CPA. When people step away from public accounting — or move into roles that don’t technically require a license — the effort required to keep that license active often just isn’t worth it. So they let it lapse. Not because they don’t value the credential, but because CPE is inconvenient, time-consuming, and disconnected from how they actually learn.

The LinkedIn post below is a great example of this. Jordan Davis, CPA, let her license go inactive for exactly that reason. When she needed it again, the biggest hurdle wasn’t the paperwork — it was finding 40 hours of CPE that fit into her life. Being able to earn high-quality CPE simply by listening to podcasts on her own schedule made the difference, and helped her get reinstated.

Sign up for Earmark for free and start earning NASBA-approved CPE for listening to podcasts.