What Are You Billing For When AI Does the Work in Minutes?

AI broke the billable hour. Most firms just haven't noticed yet.

When an AI agent does in minutes what used to take your staff hours, what exactly are you billing for?

That's the question I dug into with Tom Wadelton and Adam Hale on The Modern CPA Success Show.

Here's the problem: hourly billing punishes you for getting efficient. Adopt a tool that cuts a 10-hour job to 30 minutes and your revenue drops 95%. So firms drag their feet on technology that would make clients happier and staff lives better. The incentives are completely backwards.

And it's all built on timesheets, which is why so many talented people burn out and leave.

AI is forcing the issue. Routine staff work is getting automated whether firms like it or not. The ones that thrive in the next decade will price the value, not the time. Fixed fees. Subscriptions. Clients actually prefer it.

We get into all of it: why the billable hour is the root of inefficiency in firms, how AI agents are replacing routine work, and what subscription pricing looks like for small and mid-sized firms.

Watch the full episode here: https://www.youtube.com/watch?v=LfEc9kMCGhg