Email newsletters have an insane ROI, but for some crazy reason, most accountants don't send one. I'm sharing what I've learned from sending 70+ issues of Cloud Accounting Weekly, including how to do it FAST
There are so many social media channels and there’s always something new coming. Check out this article by The Profitable Firm to figure out if your accounting firm needs to be on every social media channel.
CPA and author Jody Padar weighs in on why accounting professionals are simply not charging enough, or at all, for value-added services like bill payment, and how they can begin to do so. Read the full story on AccountingWEB.
Mark Wickersham’s rules for successful value pricing:
- You must have a face-to-face pricing conversation with your client
- You must offer certainty and choice
- You must offer a menu of options
Read the full story on the Accountex Report.
Read this article in Accounting Today about the importance of keeping the focus on the prospect, not yourself or your own firm. My key takeaway: "Try asking more and telling less. Asking great questions is the route to more engagements and one of the best ways to grow your practice and your firm’s revenues."
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."
I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?