Mark Wickersham’s rules for successful value pricing:
- You must have a face-to-face pricing conversation with your client
- You must offer certainty and choice
- You must offer a menu of options
Read the full story on the Accountex Report.
News and resources to help you thrive in a changing profession.
Mark Wickersham’s rules for successful value pricing:
Read the full story on the Accountex Report.
This survey by Bill.com shows that being tech savvy is not optional if you want to attract Millennial customers: Eighty-two percent require paperless accounting services. And more than half also consume bookkeeping services in addition to tax, an increase of almost 25% versus boomers.
Xero’s releasing a new check style editor to make check printing easier than ever. Select from multiple print layouts and even print MICR encoded checks on blank stock.
Read this article in Accounting Today about the importance of keeping the focus on the prospect, not yourself or your own firm. My key takeaway: "Try asking more and telling less. Asking great questions is the route to more engagements and one of the best ways to grow your practice and your firm’s revenues."
I'm honored to have been named to CPA Practice Advisor's 2016 "40 Under 40" list. This award is designed to recognize "young leaders who are helping to positively shape the accounting and tax profession." You can read my Q&A with CPA Practice Advisor here.