What are the best social media channels for your accounting firm?

What are the best social media channels for your accounting firm?

There are so many social media channels and there’s always something new coming. Check out this article by The Profitable Firm to figure out if your accounting firm needs to be on every social media channel.

Are You Charging Enough for Bill Pay?

Are You Charging Enough for Bill Pay?

CPA and author Jody Padar weighs in on why accounting professionals are simply not charging enough, or at all, for value-added services like bill payment, and how they can begin to do so. Read the full story on AccountingWEB.

3 Fundamentals of Value Pricing for Getting a Better Price

3 Fundamentals of Value Pricing for Getting a Better Price

Mark Wickersham’s rules for successful value pricing:

  1. You must have a face-to-face pricing conversation with your client
  2. You must offer certainty and choice
  3. You must offer a menu of options

Read the full story on the Accountex Report.

I'd Really Like You to Be My CPA, but I've Already Engaged Another Firm

I'd Really Like You to Be My CPA, but I've Already Engaged Another Firm

Read this article in Accounting Today about the importance of keeping the focus on the prospect, not yourself or your own firm. My key takeaway: "Try asking more and telling less. Asking great questions is the route to more engagements and one of the best ways to grow your practice and your firm’s revenues."

Why Accountants Suck at Marketing

Why Accountants Suck at Marketing

From my first post on Going Concern:

"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."

How to write a proper pitch

How to write a proper pitch

I’m loving this article by Leonard Kim in Inc. summarizing Ryan Foland's method for pitch writing. The "3-1-3 method" is an excellent exercise for both startups and established businesses. Can you distill your business from 3 sentences down to 3 words?